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Brock Lesnar extends contract with WWE—won't return to MMA

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WWE 4



Reigning WWE Heavyweight Champion Brock Lesnar just ended any speculation that he might be leaving the company after his main event match at Wrestlemania this Sunday.

In an interview on ESPN, Lesnar said that he extended his contract with WWE and that he would not return to the world of Mixed Martial Arts.

"I'm officially closing the door on MMA," Lesnar said.

The announcement resulted in a flurry of high-profile responses from the world of professional wrestling on Twitter.

Lesnar previously reigned as Heavyweight Champion in UFC before leaving MMA due to being diagnosed with diverticulitis. He returned to WWE and made big news at Wrestlemania XXX in 2014 by snapping the Undertaker's undefeated streak of 21 consecutive wins in at the popular event.

Lesnar is scheduled to defend his title at Wrestlemania this Sunday against challenger Roman Reigns at Levi's Stadium in Santa Clara, CA.

Watch Lesnar's interview on ESPN:




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UFC champion Jon Jones arrested after allegedly fleeing the scene of a car crash that hospitalized a pregnant woman

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jon jonesALBUQUERQUE, N.M. (AP) — Champion UFC fighter Jon Jones turned himself into authorities Monday night in connection with a hit-and-run crash, officials said.

Bernalillo County said that Jones was booked into the Metropolitan Detention Center and released a while later.

An arrest warrant signed by police said Jones faced a felony charge of leaving the scene of an accident involving death or personal injuries.

According to police, witnesses said that Jones ran from a crash Sunday that hospitalized a pregnant woman but quickly came back to grab "a large handful of cash" from the car.

The accident occurred in southeastern Albuquerque just before noon Sunday when the driver of a rented SUV ran a red light, police said. The driver, whom an off-duty officer identified as Jones, ran from the scene but then returned for the cash before fleeing again.

"Witnesses stated he shoved the cash into his pants and ran north," the report said.

Police said earlier in the day that they had been unable to reach Jones or his lawyer. He later turned himself in.

Officers found a pipe with marijuana in the SUV as well as MMA and rental car documents in Jones' name, according to the police report.

His agent, Malki Kawa, did not immediately respond to an email from The Associated Press.

Jones (21-1) is scheduled to defend his title against Anthony "Rumble" Johnson at UFC 187 in Las Vegas on May 23, headlining one of the promotion's biggest shows of the year.

"We are in the process of gathering facts and will reserve further comment until more information is available," the UFC said in a statement.

Although he is widely considered the world's best pound-for-pound mixed martial artist, Jones has endured legal problems and questionable behavior as champion.

Jones was arrested in 2012 after crashing his Bentley into a telephone pole in Binghamton, New York. He had his driver's license suspended after being charged with DWI, but did no jail time.

Last August, Jones and challenger Daniel Cormier were involved in a brawl in the lobby of the MGM Grand casino while appearing at a promotional event. Jones was fined $50,000 and ordered to do community service by the Nevada Athletic Commission.

In early December, Jones tested positive for metabolites of cocaine while training for his bout. Jones was allowed to compete because the test was conducted out of competition, and he beat Cormier at UFC 182.

When the failed drug test became public, Jones publicly apologized for a "mistake," but spent just one day in a drug rehabilitation center before checking himself out.

Jones has defended his belt eight times since becoming the youngest champion in UFC history in March 2011.

Jones is a native of upstate New York, but lives in New Mexico and works under prominent local trainer Greg Jackson. Jones has two brothers who play in the NFL.

Albuquerque is a hub for MMA fighters who train at Jackson's gym and use the city's high altitude to prepare for bouts.

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Follow Russell Contreras at http://twitter.com/russcontreras

 

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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12 awesome facts about WWE superstar Brock Lesnar

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Brock Lesnar is one of the biggest superstars in the WWE. He's such a huge draw that he was able to negotiate a lucrative contract that only demands that he work a part-time schedule.

Lesnar is a rare example of an athlete who has been successful in multiple sports. He's most well-known for his professional wrestling persona, but here are a few facts you might not have known about "The Beast."

Produced by Graham Flanagan

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How Ronda Rousey became the most dominant athlete alive

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ronda rousey ufc fighter

Ronda Rousey is the most dominant athlete alive.

The 28-year-old has won every UFC fight she has fought, beating some of her opponents in less than a minute. In the process, she has elevated women's MMA and made it a key component of UFC — something that was hard to envision five years ago.

But before she became a crossover star, she was a regular 20-something struggling to figure out what to do after dedicating her life to making the Olympics.

In 2008, she went to the Olympics in Beijing and won a bronze medal in judo.

Source: USA Today



But afterward, she had no job to fall back on, telling MTV, "There’s nothing put in place for Olympians after they're done. They give you a couple grand, a handshake, and they kick your ass out the door."

Source: MTV



She took a graveyard shift at a 24 Hour Fitness in California while trying to figure out what she wanted to do.

Source: MixedMartialArts.com



See the rest of the story at Business Insider

UFC fighters have 'one of the bloodiest fights ever,' pose for a picture in the hospital afterward

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Robbie Lawler vs Rory MacDonald

UFC fighters Robbie Lawler and Rory MacDonald were both taken to the hospital after what many are calling "one of the bloodiest fights ever" at UFC 189 on Saturday night.

Lawler suffered a split lip, swollen face, and other minor injuries. MacDonald suffered a broken foot, broken nose, and both of his eyes appeared severely swollen. MacDonald's trainer Firas Zahabi posted a picture of the two in the hospital on his Instagram:

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Zahabi captioned the photo, "In the end you find admiration and respect for one another. Thank you @ruthless_rl and @romac_gorilla for the amazing fight! Thank u to all the fans for the support!! #blessed"

Lawler and MacDonald's title fight was the co-main event of UFC 189. Lawler opened the fight strong, breaking MacDonald's nose in the first round. MacDonald, however, responded by winning the next three rounds and nearly knocking out Lawler with a flurry of attacks at the end of the third.

Down 3-1 on all three of the judges scorecards, Lawler's camp knew he needed a knockout to win. Rather than quickly think of a new game plan, Lawler told UFC's Megan Olivi that his corner told him to simply "show his heart."

"Just go out there, it's all heart," Lawler recalled his corner telling him. "All strategy is done, let's just go show your heart."

A minute into the fifth and final round Lawler, landed a hard right left and repeatedly pummeled a helpless MacDonald before the referee stopped the fight, giving Lawler the win by knockout. In the immediate aftermath, MacDonald appeared almost lifeless in a disturbing GIF that made its way around the internet.

Images showing a closer look of both fighter's injuries were posted to Twitter by UFC president Dana White and MacDonald himself.

(WARNING: Tweets below contain graphic images)

White named the fight the event's "Fight of the Night," and went to say it "might be the Fight of the Ever" in his post-event press conference. Here's what White said about the fight (via SB Nation's Shaun Al-Shatti):

"Robbie Lawler's lip, if you could've been in the Octagon and saw this lip, he would talk and this part of the lip would move and the other part wouldn't. [Rory MacDonald's] nose was broken. They asked him, when Rory got out back, they said, ‘what year is it?' He didn't know what year it was. First of all, it was a war. And a complete display of chin, heart, grit, dogged determination, and the will to win from both guys. When you talk about [the best] fights ever, that's what I'm talking about."

Lawler improved to 26-10 with one no decision, while MacDonald dropped to 18-3.

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Could female UFC champion Ronda Rousey beat Floyd Mayweather?

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Rousey vs. Mayweather

At the ESPY awards this week, dominant MMA fighter Ronda Rousey won both best fighter and best female athlete. She also took some shots at boxer Floyd Mayweather

In an interview before the show, Rousey had some choice words for Mayweather, who has been pleaded guilty to multiple charges of domestic violence against women over the years. Rousey wondered "how Floyd feels being beat by a woman for once."

She followed that up with "I'd like to see him pretend to not know who I am now," a reference to Mayweather having said "I don't know who he is"regarding Rousey last year.

The verbal sparring got us thinking: If the two fighters were to get in the ring, who would win?

On the one hand, Mayweather is a man who is both slightly taller and heavier. He has an indisputable advantage from the waist up. On the other, Rousey won an Olympic gold medal in judo and is undefeated in mixed martial arts fights. If she was able to get Mayweather on the ground, where he doesn't have any experience, it could get interesting.

Experts we surveyed were divided about who would win. 

Brian Michelino, a coach at Long Island Mixed Martial Arts in New York, a gym that trains several UFC fighters, predicted Rousey's more diverse skill set would help her defeat Mayweather in an MMA fight. While boxing strictly involves punching, MMA incorporates kicking and grappling techniques designed for fighting on the ground.

"In an MMA fight I’m pretty confident that she would mess him up, especially since Floyd Mayweather does not have grappling experience," Michelino said.

His comments echoed those of UFC president Dana White, who has said that in a fight with Mayweather, "Ronda would rag doll him."

Because MMA is about technique as well as pure strength, Michelino says there are women at his gym who beat men all the time. 

"Rousey is pretty proficient in boxing," he said, adding, "When you start adding in punches, kicks, and takedowns, a lot of techniques in boxing lose their power."

Michelino predicted this would give Rousey the upper hand.

"What’s going to happen is she is going to grab him — she’s going to grab him quick," Michelino explained.

Michelino also said Rousey's grappling skills are such that Mayweather would not be able to compete even if he had "a year" to train in martial arts.

"He's not going to make it up," Michelino said

All that being said, if it was a pure boxing match, Michelino conceded Mayweather would win handily.

However, some people with pure boxing backgrounds think Michelino and White are wrong. 

Sonya Lamonakis, one of the top heavyweight female boxers in the world, told Business Insider, "Floyd Mayweather would knock her out in three seconds. That’s a joke."

Bruce Silverglade, who owns Brooklyn's Gleason's Gym, one of the first in the country to train women, said that "the women are terrific athletes and often better technicians, but there’s a physical difference."

"The men are too strong for the women," Silverglade said. 

Francisco Liuzzi, who owns the Velvet Gloves boxing gym in Manhattan, laughed when Business Insider presented the theoretical scenario. Both Rousey and Mayweather are near the same height. Mayweather is 5 feet 8 inches and Rousey is 5 feet 7 inches. Liuzzi looked at the two of them by weight and speculated that, though Mayweather only has about 10 pounds on Rousey, because men and women have different body-fat makeups, the boxer probably has about 30 pounds more of muscle than Rousey does. 

Liuzzi predicted that Mayweather could get in trouble if Rousey put him on the ground, but even then, he said the boxer would probably get a hit in and knock her out pretty quickly because Rousey has "never been hit by a man."

"There's nothing that’s she’s ever compared to taking a blow like that — I just don’t see how she could withstand it," explained Liuzzi. 

As for a boxing match between the two of them, Liuzzi said it would be an easy win for Mayweather.

"It would be no different from him fighting a random woman on the street," Liuzzi said.

In spite of this, Liuzzi also wanted it on the record that, even if he thought Mayweather would win, he would be rooting for Rousey.

Though the boxing experts who spoke to Business Insider all said they would expect Mayweather to emerge victorious in a matchup against Rousey, one of the world's best boxers has made the opposite call. Manny Pacquiao, who fought Mayweather on May 2, has said he believes Rousey would win if the hypothetical bout between her and Mayweather were an MMA fight rather than a boxing match. 

"She's strong, and she's strong enough to beat Floyd Mayweather in MMA," Pacquiao said.

Prior to emerging as a UFC champion, Rousey was on the US Olympic judo team. Patrick Burris, the director of coach certification and education for USA Judo, was a two-time Olympian and one of Rousey's childhood coaches. In a conversation with Business Insider, he said the outcome of a fight between Rousey and Mayweather would "depend on what the rules are." 

"I mean, does Mayweather wear gloves? Does she wear a judo gi? Does Ronda have to wear gloves? Do they do UFC rules?" said Burris. "There's a whole realm of questions that would truly have to be answered."

If it was a mixed-martial-arts fight rather than a boxing match, Burris said Rousey would have a very good shot to win. Burris pointed to a match between boxer James Toney and former UFC champion Randy Couture that took place in 2010 as evidence boxers can be easily overwhelmed by the more diverse repertoire of mixed martial artists. Though Burris said Toney was "not the same caliber" as Mayweather, he pointed out Couture won that fight after "barely one round." 

"I would say, if given certain rules, Ronda would probably beat him. Other rules, Mayweather probably would beat her," Burris said. "That would be kind of an interesting concept."

Overall, Burris said the major question is whether Rousey could handle Mayweather's punches.

"I watched how Ronda has progressed, you know, the thing is, can she take a punch from a man?" said Burris. "A man's punch is different from a female's punch."

If they fought with UFC rules, Burris said Mayweather would need to avoid being grabbed by Rousey.

"I would say this, the only way that she would not be able to get him on the ground is if he kept his distance and just pecked away at her," said Burris. "If they got in close, she would throw him. I guarantee she would knock him down and, if she got him on the ground, it would be over."

And even if Mayweather tried to stay away, Burris said Rousey would be able to "kick at him."

"If they got close enough for her to get her two hands on him, she would beat him," predicted Burris. "She not only has a chance. If I were a gambling and a betting man, I would put my money on her depending, once again, on the rules."

SEE ALSO: The most successful female athlete of all time just got body shamed in the New York Times

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NOW WATCH: Why Floyd Mayweather is impossible to beat

Ronda Rousey's next opponent only started training in MMA four years ago in an attempt to lose weight

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Bethe Correia

Four years ago, Bethe Correia was a newly-married accounting student who had never trained in MMA. Now, she's set to take on one of the most feared fighters in the world when she Ronda Rousey square off to headline UFC 190 this Friday.

It's a dramatic leap, one that few — including Correia — could have predicted.

Yahoo Sports Kevin Iole calls Correia, "one of the most unlikely UFC title challengers ever." It would be very hard to dispute that claim. The 5' 5" Brazilian may be one of the top UFC fighters now, with an undefeated 9-0 record, but, in 2011 Correia had no real MMA and fighting experience.

In fact, Correia told Ozy's Shannon Sims she initially had no plans to try to compete professionally when she first started training. She joked she only picked up the sport because she "started getting fat, like all women do after they marry."

It wasn't until a random chance encounter with current Bellator Featherweight Champion Patricio Freire, at a gym in Natal, Brazil, that she started to take her training seriously. Freire told Sims he remembers being on the opposite end of the gym and hearing someone laying a beating on a punching bag, so he went out to see who it was. He was shocked to find out it was a young woman delivering the powerful blows.

"I came in to see who was hitting it so hard," Freire said. "And when I saw it was this out-of-shape, regular-looking woman, I just stopped in my tracks."

Freire convinced Correia to try out MMA at his personal gym nearby. Four years later she's still training at the same gym, except now for a title fight.

Despite the feel-good story, Correia remains a heavy underdog in her upcoming fight. Rousey opened as a 15:1 favorite, and nearly all experts expect another win — with many predicted it to come as early as the opening minutes of the first round.

Correia, however, told Iole she remains confident she'll give Rousey, who owns an undefeated 11-0 record, her first loss.

"Ronda is a very good athlete and she has accomplished a lot," Correia said. "But she’s not the only one. I feel I have the style, the total game, to be the one to beat her. And so it doesn’t matter if it is one, two or 10 times. I’ll fight her and beat her as much as I have to to show who is the best."

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The hype is building for a fight between Ronda Rousey and the only opponent who has a chance against her

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Ronda RouseyUFC women's bantamweight champion Ronda Rousey's last three opponents have lasted a combined 64 seconds. Only once in her undefeated 12-fight career has an opponent made it past the first round against her.

Rousey, the most dominant athlete alive, has been so clinical that fans and experts alike can't think of a single fighter that could even give her trouble ... except for one, Cris "Cyborg" Justino.

The possibility of a mega fight between the two fighters took a giant step forward Sunday when, following Rousey's knockout win over Bethe Correia, Justino told Fox Sports' Elias Cepeda she would try her best to meet Rousey's demands of a 135-pound weight limit, if that's what it takes to secure the fight, although she said she would prefer a compromise of 140 pounds.

"I think [140 pounds] would be perfect. One-forty I think I can make," Justino said. "One thirty five, I think would be hard, but I will try my best. If she really wants to make this fight happen, she can fight at 140. I think if she really wants this fight, she can do something special. Maybe, go up five pounds."

Rousey and Justino are widely regarded as the two best fighters in women's MMA. Rousey is undefeated with a 12-0 record, while Justino has a 14-1 record, with her lone loss coming more than 10 years ago in her professional MMA debut.

While Rousey and Justino have been two of the most successful fighters in MMA, they also have very distinctive fighting styles. Rousey has been known to subdue her opponents with her vicious arm bar, with nine of her wins coming by submission. Justino, however, is known as a powerful puncher, with 12 of her wins coming by knockout.

A potential fight has been brewing for years. However, talks have always died down once it came to the discussion of what weight the fight would take place at. Rousey fights in the bantamweight division at 135 pounds, while Justino commonly fights in the featherweight division at 145 pounds.

cris cyborg justino ufc

Since UFC only has two women's weight divisions, strawweight (115 pounds) and bantamweight (135 pounds), Rousey has never had to fight at any weight higher than 135, in recent years. Justino, however, is signed to Invicta where there are five weight classes – including featherweight (145 pounds), which she typically fights at.

The 10 pounds difference in weight has led to a standoff between the two fighters in the past. Justino has said she'd be willing to compromise, and fight at a catch weight of 140 pounds. Rousey, however, has rebuffed Justino's pleas of a catchweight, and said if she wants to make the fight happen, she needs to come down to 135.

Justino posted a photo on Instagram Saturday saying that she plans to fight at a catchweight of 140 pounds in her next fight, and then hopes she can make a potential fight with Rousey happen soon after:

The caption reads:

"Good fight for Honda. My next fight is 140lbs, then I hope we get a chance to give fans the WMMA fight the most violent fight in the history of MMA!"

Following her 34-second knockout win over Correia Saturday night, Rousey was asked, once again, about the possibility of a fight against Justino, and the question over what weight the supposed fight would take place at.

"I'm prepared to deal with anything, that's why I'm the champion," Rousey told ESPN's Brett Okamoto. "I fight in the UFC, in the 135-pound division. She can fight at 145 pumped full of steroids or she can make the weight just like everybody else without them."

Justino tested positive for steroids following her 16-second knockout win over Hiroko Yamanaka in 2011. Justino blamed the failed test on a diet supplement given to her by someone within her camp, and that she had no idea they were steroids. She hasn't failed a drug test since.

UFC president Dana White told MMA Weekly that a Rousey-Justino fight is in essence a done deal, as long as Justino is able to drop to 135. If she can, White believes that fight would be "massive" in terms of pay-per-view sales.

"Everybody is ready for that fight, but [Justino] has to make the weight," White said. "The day that [Justino] makes the weight and does what she’s supposed to do, that fight is on. She wants that fight — everybody — you think I don’t want that fight to happen? That fight — now I’m changing my mind on that fight — I think that fight does two-and-a-half million buys. That fight is massive."

With Justino willing to potentially drop to 135, that "massive fight" is now one step closer to fruition.

SEE ALSO: How Ronda Rousey became the most dominant athlete alive

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Ronda Rousey and the 2nd-best women's MMA fighter in the world are feuding over a steroid allegation

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Ronda Rousey

Cris "Cyborg" Justino, the one fighter who experts believe has a chance against Ronda Rousey, sent a tweet implying she would pursue legal action against Rousey after the UFC women's bantamweight champion claimed Justino is "pumped full of steroids:"

Shortly after her 34-second knockout win over Bethe Correia Saturday, Rousey was asked about a potential fight against Justino. As the two most dominant fighters in women's MMA, the two have become intertwined over the years.

Rousey, who's 12-0 and fights at 135 pounds in UFC's bantamweight division, told ESPN's Brett Okamoto that if Justino wants to make the fight happen she needs to drop down to 135 in order to do so. Justino, who's 14-1, is signed with Invicta and fights in its 145-pound featherweight division. In an interview, Rousey, claimed dropping the 10-pound difference wouldn't be a problem for Justino, and made reference to Justino's failed drug test four years ago.

"I'm prepared to deal with anything, that's why I'm the champion," Rousey said. "I fight in the UFC, in the 135-pound division. She can fight at 145 pumped full of steroids or she can make the weight just like everybody else without them."

Justino tested positive for a performance enhancing drug following her 16-second knockout win over Hiroko Yamanaka in 2011. Justino blamed the failed test on a diet supplement given to her by someone within her camp, and that she had no idea they were steroids. She hasn't failed a drug test since.

While Justino is apparently willing to fight Rousey in the courtroom, she also made it clear she still wants to fight Rousey in the octagon as well:

Although Justino recently said she would attempt to make the full transition down to 135 pounds, and is reportedly doing "everything possible" to get there, she's frequently advocated for the potential fight with Rousey to be held at a catch weight of 140 pounds — exactly in-between 135 pounds and 145 pounds. Rousey, however, has repeatedly said she has no intentions of moving up in weight.

SEE ALSO: The hype is building for a fight between Ronda Rousey and the only opponent who has a chance against her

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NOW WATCH: Here's how Floyd Mayweather spends his millions

Reebok is counting on this UFC star to put the brand back on the map

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Ronda Rousey

Ronda Rousey's name is dominating the mainstream media lately.

People can't stop talking about the UFC bantamweight champion after a series of three unbelievable fights in which she obliterated her opponents in record time.

One brand is hoping to capitalize on Rousey's world domination to reinvigorate its struggling business.

Reebok secured a partnership with the MMA star back in December, also closing a deal with another impressive UFC Light Heavyweight Champion, Jon Jones.

The signings came shortly after Reebok inked a huge long-term partnership with the UFC to become its official global outfitter.

The sports brand seemed to see the potential in landing a sponsorship with one of the fastest growing sports in the world, which drew Rousey closer to the brand.

"From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes. The team is committed to helping push our sport forward and I am proud to be part of it," Rousey said in a press release upon landing her contract. 

Ronda Rousey

Rousey is one of the most impressive MMA athletes in the world and is considered one of the most dominant athletes alive.

The first female fighter signed by the UFC is an incredibly beneficial addition to Reebok's team.

"Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters,” Rousey said in the release at the time her partnership was announced.

Rousey fits the profile for Reebok's shift towards tougher, more 'hardcore' athletes

Reebok has fallen on hard times in recent years, so it's adapting a new strategy to win back customers and revitalize its reputation.

The brand is shifting its target consumer towards the so-called "tough fitness" customer. It's doing this through partnerships with "high-intensity workout firm CrossFit and the grueling, muddy Spartan race,"according to David Gianatasio at Adweek.

This differs from brands like Lululemon and Nike, which are touting the new "athleisure" trend of wearing your gym clothes to work and brunch. 

Reebok recently released its first commercial with the fighter and NFL star J.J. Watt.

The commercial is incredibly intense, and it accurately encompasses Rousey's tough and invincible persona.

The sports brand currently controls 2% of the US market, compared with 8% a decade ago.

Reebok hasn't been able to keep up with big players in the industry like Nike and Under Armour. 

However, with Rousey's help the company could execute a major comeback.

Ronda RouseyIt's been done before with star athlete partnerships.

Stephen Curry has helped bring Under Armour back to life in an incredible way since since signing with them in 2013 after Nike passed on re-signing him.

Curry's shoe, The Curry One, reportedly helped skyrocket sneaker sales for the company.

His shoe is still a best-selling item for Under Armour, with new editions continuously being released.

 

stephen curry

Along with Curry and Jordan Spieth, Under Armour has signed a number of marketable athletes in the past 10 years that have helped the company rise back to the top.

With the help of unstoppable athletes like Rousey, Reebok might be able to do the same.

SEE ALSO: Nike just revealed its fascinating store of the future

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Ronda Rousey's rumored upcoming fight could shatter UFC pay-per-view records

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ronda rousey dominant

UFC president Dana White says he believes a potential mega-fight between No. 1 ranked pound-for-pound women's fighter Ronda Rousey and No. 2 ranked Cris "Cyborg" Justino wouldn't just break UFC pay-per-view records – it would shatter them.

Speaking about the possibility of a Rousey-Justino fight after Rousey knocked out Bethe Correia in 34 seconds, White said that he has increased his original prediction of 2 million pay-per-view buys to 2.5 million, a number which would shatter the previous record of 1.6 million set by the Frank Mir-Brock Lesnar fight in 2009:

"The day that [Justino] makes the weight and does what she’s supposed to do, that fight is on. She wants that fight — everybody — you think I don’t’ want that fight to happen? That fight — now I’m changing my mind on that fight — I think that fight does two-and-a-half million buys. That fight is massive."

White's prediction is bold. While Rousey has become a household name, and is "the most dominant athlete alive," her recent UFC main event pay-per-view numbers never broke 1 million buys, let alone come close to White's predicted 2.5 million, according to MMA Payout:

  • Feb. 23, 2013: UFC 157 Rousey vs. Carmouche – 450,000 buys
  • Feb. 22, 2014: UFC 170 Rousey vs. McMann – 350,000 buys
  • Feb. 28, 2015: UFC 184 Rousey vs. Zingano – 590,000 buys

Even with Rousey's latest main event, UFC 190, rumored to have surpassed 800,000 buys, that's still no where near the realm of 2.5 million. While White's prediction would appear almost far-fetched, Justino, herself, when speaking on ESPN's SportsCenter, described the fight as something "that has to happen," and one that would generate a large audience:

"This fight has to happen. Because if UFC thinks I don’t deserve this fight, don’t just do it for media, do it for all the fans that want to watch this fight. You don’t have to do it for me. If I don’t deserve this fight, my fans and the fans of women’s MMA want to see this fight, and they deserve this fight."

While Rousey and Justino have had talks of a potential fight in the past, negotiations have always fallen apart when it came to decide what weight the fight should be held at. Rousey is signed with UFC, and fights in the bantamweight division at 135 pounds. Justino, however, is signed with Invicta, and fights in the featherweight division at 145 pounds.

Since there is no women's featherweight division in UFC, Justino would either have to convince Rousey to agree to a catch weight of 140 pounds — which Rousey has repeatedly denied — or be forced to drop 10 pounds, and fight at 135. While Justino admitted this would be difficult, she recently said she will attempt to do so — leading to the current re-energized discussions over a possible record-breaking main event starring the two fighters.

Until then, Rousey recently confirmed her next fight will be against Miesha Tate. Rousey previously defeated Tate in both of their two prior fights, and opened as an 11-to-1 favorite.

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The 9 dirtiest and most effective hand-to-hand combat moves

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When the military needs to get down and dirty with the enemy, it usually means a few things have gone wrong. It’s best for the US if fights are conducted at long range, where more assets can be brought in to assist.

Still, the enemy gets a vote, and, if they want to fight hand to hand, America is willing to oblige. Using the major “weapons of the body” as well as grappling techniques, troops jockey for position and then strike any soft spots they can find, hurting, crippling, or killing the enemy.

weapons of the body combat

Here are eight ways the ground-pounders can make sure they come out on top.

1. Eye gouge

wat1 copy

A perennial favorite, the eye gouge is exactly what it sounds like. Either two fingers are thrust into the eyes sockets or two thumbs. Fingers are aimed to slide in under the eyeballs while thumbs should be aimed for the inner corners of the eye, near the nose. Either way, the goal is to scoop the eyes out or crush them inside the occipital cavity.

For obvious reasons, the military services require that this be practiced against a dummy or a sparring pad rather than a human.

2. Elbow strikes to the back of the neck

Any elbow strike can do some damage. There’s the low-to-high that strikes an enemy beneath the chin, the horizontal that smashes into a soft spot of the body or face, and then there’s striking an enemy in the base of the skull with an elbow strike.

It requires that the target is doubled over to work well, so this is a great way to finish the fight after a Long Knee or a solid strike to the stomach or groin.

3. The Long Knee

military combat illustration

When a fighter wants to knee the enemy but there’s a little too much space to come up directly, they use the long knee and move forward with their strike. It works even better when they can get a hold of the target and pull them toward the knee. Aim for the soft parts of the abdomen or the groin to really do some damage.

4. Up Knee

military combat instruction training manual knee strike hit fight

If the target tries to move away, feel free to pull harder on their head and transition to the Up Knee, using the knee strike to hit an opponent right in the face. This can also work if the target has bad posture or is leaned over for another reason.

5. Throat punch

we are the mighty

The throat punch isn’t just a common internet joke. The Marine Corps lists the throat as a good target for lead-hand punches, rear-hand punches, and uppercuts. A good punch to the throat can crush the windpipe, and even a more modest hit is going to hurt and throw the opponent off balance.

Go straight for the Adam’s apple and remember to follow through.

6. Stomps to the groin or knees

It’s all in the headline. If the enemy falls to the ground, a downward stomp can make sure they stay there. Stomping the groin will cause extreme pain and possibly nausea, while a solid hit to the knee can disable the joint and make it impossible to stand.

7. Ax stomp to the wherever

stomp military combat training instructions kick fight beat up

While the standard stomp is straight down, the ax stomp is a backward swing. This allows the power of the strike to be concentrated in the heel. To add more power, slightly bend the knee of the nonstriking leg to gain more downward momentum.

An ax stomp to the face while wearing new boots can easily split skin open and crush underlying bone. Not exactly a sparring technique, but it can finish a real fight.

8. Nutcracker choke

nutcracker choke strangle instructions combat military fight

This colorfully named choke involves grabbing the sides or rear of an opponent’s collar before pulling the hands into the center and crushing the Adam’s apple with the knuckles of the index finger. The tightened collar keeps the opponent from squirming away while the knuckles cut off the target’s airflow.

9. Fish Hook

Fish hooking is simple. When a target is facing away, reach around and slip fingers into the cheeks and pull hard. This allows the attacker to control their opponents head to a degree, can incite panic in the enemy, and hurts. The attacker should be careful to avoid the enemy’s teeth since this can backfire quickly.

SEE ALSO: Here's what happened when UFC fighters took on Marine Corps martial-arts experts

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A Brazilian MMA fighter won a bout while 3-months pregnant

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Screen Shot 2015 08 21 at 9.29.19 PMA Brazilian MMA fighter by the name of Kinberly Novaes ended up winning her latest bout, and then she found out she was 12 weeks pregnant.

Novaes found out that she won her recent bout while pregnant. The news came to her after she went to see a doctor because she was having trouble cutting weight for her fight on August 21.

The strawweight was told she was 24 weeks pregnant and that her child was healthy and strong.

The 24.year-old fighter won the Noxii 115-pound title on May 17.

However, she fell ill afterwards and she said she was ill for a while with cramps, colic and headaches. She was also feeling tired and couldn't go running. She was trying to cut weight for her first match in RFA, or Resurrection Fighting Alliance.

Noxii, an MMA organization in Brazil, didn't test the fighter before she stepped into the ring to fight. Bruno Barros, a promoter, said that no test was requested. He said he didn't even think about the possibility of a pregnant woman fighting.

As for Novaes, she will not be fighting in tonight's event.

Novaes has won 8 fights and lost 2. Her most recent win was in May, against Renata Baldan. She defeated Baldan via decision. Prior to that fight, she defeated Jessica Suelem Doelle in August of 2013, and she won that fight via TKO.

SEE ALSO: Ronda Rousey's next opponent only started training in MMA four years ago in an attempt to lose weight

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Here's how military combat training is evolving

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ft benning combatives competitionNote: This is part of a series. You can read parts one, two, three, four, and five here.

In 2001, the Army opened the Combatives School at Ft. Benning, Georgia, and began formulating training and protocols for this new mixed martial arts-based combatives system, further analyzing and preparing the soldier for close-quarters battle. 

In 2002, the U.S. Army officially adopted MACP and issued the first Army MACP FM manual, FM 3-25.150. This was a major step up for the Army and allowed major improvements.

MACP is modular and adaptable to unit needs and training time constraints. MACP instructor selection is unique to each unit and is based on who is on hand and what they know.

Although still lacking in the way of standardization, this was still much better than what existed previously. But, as good as MACP is, in time it became clear to Special Forces that MACP was a good fit for the Army, but not for SF. Not completely.

Combatives FMs

The story of Army combatives manuals offers some insights. FM 21-150 COMBATIVES was first published in 1954 and last published in 1992. It had evolved over the years, but still retained its traditional influences of bayonet (Repeat after me: “Parry! Thrust!”) and e-tool, pit construction, obstacle courses, pugil stick training, and some new and old judo and karate influences and techniques such as punches, throws, pressure points, and even a six-foot pole many martial artists refer to as a “Bo.”

“Stick with what we know,” must have been the dominant logic. A major problem with 21-150 was that it was too vague in the training of qualified instructors or to serve as a system for fluid implementation across all units, and relied too much on the “commander’s discretion.” It did not put everyone on one sheet of music.

ft benning hand to hand training combatives self defense

FM 3-25.150 replaced 21-150, was first published in Jan 2002, and was last published in April 2009. The current manual is TC 3-25.150 and is, essentially, the FM without the competition rules. It is not available for public access. Army military police have their own combatives manual, which derives much from the influence of MACP. It is known as ATP 3-39.35.

SOCP hand-to-hand combatives

In 2007, SWC officially adopted MACP. A year later, in 2008, the Special Warfare Center (SWC) officially dropped LINE, adopted MACP, and Matt Larson was put in charge of that effort. Around that same time, Greg Thompson was training various units on Bragg in combatives.

Matt and Greg met and discussed adapting MACP to fit SF. Greg had already developed many of the tactics, techniques, and procedures (TTPs) that would become SOCP. Matt took many of those back to MACP. Karl Haskins also entered the picture around this time. Karl had been teaching combatives to various SOF units on Bragg using the SPEAR system, a system devised by Tony Blauer in Canada in the 1980s, based on natural human reflex actions.

It was this collaboration between Greg, Karl, and Matt that led ultimately to SOCP, which was fine-tuned MACP for SF. The SOCP evolution and development out of MACP persists to this day, as the two systems, and their instructors, share a mutually beneficial relationship which allows them to cross-pollinate and improve one another. 

 Also in 2007,U.S. Army Training and Doctrine Command (TRADOC) issued a concept of operations (CONOP) stating, “The CSA (Army chief of staff) has directed that every soldier will experience actual hands-on combatives training prior to deploying.” USACS, U.S. Army combatives school, had been instructing 20,000 soldiers per year since 2001. That number was about to escalate dramatically.

In 2008, AFSOC picked up LINE. They never officially adopted it, but some AFSOC units did use it for several years. They dropped LINE when that system’s gaps and shortcomings came to light in public and military reports. In light of that, the Air Force chief of staff shut down all Air Force combatives training and formed a review committee to determine how training should move forward.

Eventually the Air Force came out with AFCP, which derived from MACP. It was adapted for their culture and units, particularly for their spec-ops units. Two Air Force personnel recently told me that they have seen it and trained with it, but only rarely.

Their SOCOM units train with it regularly. Ground game was lacking in previous combatives programs of the SOF and across the entirety of the military. They had not taught operators to go to and grapple on the ground. Throws allow for the soldier to take his enemy to the ground, but no one ever allowed for inevitability of the soldier and his enemy both going to the ground in a jumble of arms and legs, weapons and equipment, and the tactical chaos this presents.

socp training

Matt Larson and Greg Thompson did one key thing in their program that no previous combatives program did, as far as I can tell: They did a lot of talking and listening.

From thousands of post-deployment interviews with soldiers, SOF, and other units, they gathered information and insights that helped them to constantly improve their programs, just as they expect their soldiers and students to do—to adapt and innovate. Previous systems and programs—possibly with the exception of Sykes and Fairbairn—relied on instructors and masters in traditional, non-military systems to build their systems.

MACP and SOCP, LINE and MCMAP, they all continue to have critics. The most common criticisms are that they do not teach enough striking, especially hands and feet, and that they teach soldiers too much ground fighting—that in combat one does not want to go to the ground too easily—and that none of them include dirty tricks in their training, such as eye-gouging, biting, hair pulling, groin attacks, throat/trachea strikes and snatches, etc.

When I went through Special Forces training in 1982, we were taught three primary hand-to-hand strike zones: the eyes, throat, and groin, and we were to use them in combat only—not in bars. Traditional martial arts systems are indeed focused on fighting and self-defense. 

Savannah Georgia

But most assume and train for one-to-one scenarios. Combat hand-to-hand is another animal entirely, not like being in a ring or on a mat, and is often not one-to-one. You don’t have time to slug it out or have a wrestling match with an opponent. You have to quickly and efficiently prevail over your opponent, meaning restrain or kill him, until your guys show up, or before his do.

In combat, he who gains or maintains control of the weapon, or weapons, even if the struggle goes to the ground, usually survives. In how many karate dojos have you seen that particular insight taught? Senseis in traditional systems such as karate and TKD rarely seek their student’s input and insights in improving, changing, their system. Karate does not traditionally provide for gaining control of a pistol or rifle because when karate originated, there were no pistols or rifles.

(Note: I realize that many karate instructors do include weapons drills, to include knives and pistols. But that is outside traditional protocols, and when done, it is only because someone within that lower chain of command recognized the need. And most karate dojos still teach their students in the use of antiquated weapons, such as sais, kamas, andnunchaku, for the sake of tradition. But, never take a nunchuck to a gun fight, and especially not on a combat deployment.)

Women Marine Karate

There are still many non-sanctioned systems being taught throughout SOF units, to units that have connections to instructors—guys who are often former SF, SEALs, or whatever. That will not change, and some do not like that.

But, if the goal is to get all soldiers, Marines, and special operators acquainted with and trained up in some sort of hand-to-hand or combative system that will help them to survive and prevail in the battlespace, then one has to wonder if it matters all that much just what system each operator is trained in, as long as he is trained and has the requisite skills.

There is also the logic that combatives are like languages: The more languages you speak, the deeper your understanding of languages in general, and the use of words in particular. Traditional systems have not typically seen it in their interest to open up their houses to innovation and change, to provide for modern combatives. (This is ironic since all were devised out of necessity, intended to be combatives in their inception.) Therefore, they are deficient in providing the necessary skills for modern combatives.

Traditional martial arts systems, just like traditional cultures, are not concerned with adapting. They are concerned with preservation. They do not want change. They want control. This is, to a great extent, responsible for the proliferation of hybrid systems throughout U.S. martial arts and throughout the U.S. military and SOCOM. All of the SOF martial arts and combatives instructors who I know and have talked to for this article have developed their own system.

japan karate kick

There two reasons for this. One: Traditional, older systems did not fill the needs of the modern warrior, not entirely, and thus needed to be adapted to do that. And, two: When one masters an art, whether it be music or martial arts, at some point that individual is driven to create or develop his or her own style or system in response to the weaknesses or shortcomings of the systems or styles from whence his or her skills were trained and formed. 

The needs of the current battlespace require operators and all soldiers to be masters of CQB, which requires solid combatives skills, without the training process taking many years. In CQB situations, even with rifles and pistols hot, there will be some putting of hands on the enemy, and it doesn’t always go the way the soldier hopes or plans. So, he or she needs to be ready, mentally, to adapt and respond to whatever happens.

Thus, creativity and adaptation are keys to effective combatives training—the freedom to innovate and adapt, to go outside the training and find what works. Most traditional systems do not allow for that. They demand obedience and control.

The reason? Most of them are more interested in building business and retaining clients than they are in teaching students to survive. This has given rise to a large community of SOF instructors and systems, both officially sanctioned, like MACP and SOCP, and unsanctioned, and that list is long. There are also those who are training SOF units and operators across the SOCOM spectrum, some of whom are, of course, critics of the sanctioned systems.

bruce lee

No system, instructor, politician, movie, or song will ever please everyone. The key is to touch and train as many as possible, effectively. So, current SOF combatives programs, SOCP, MCMAP, AFCP, MACP, and whatever else is brewing out there, continue to adapt and evolve to fit the current battlespace, and will continue to do that until some new weapon, tactic, or factor requires a new set of tactics and techniques, such as the robot or cyborg apocalypse. 

Have any ideas on how to effectively engage a robot in hand-to-claw close combat? Really? You do? Hold onto that, because Matt, or Greg, or their successors, may someday want to talk to you.

SEE ALSO: Hand-to-hand combat is as old as time — here's how it evolved

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UFC fighter gets rushed to the hospital while trying to lose 10 pounds in 24 hours for big fight

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johny hendricks

The co-main event at UFC 192 between Johny Hendricks and Tyron Woodley has been called off over Hendricks' weight-cut issues.

With weigh-in on Friday and the fight set for Saturay night, Hendricks said at the event's media day on Thursday that he was 183 pounds and felt comfortable dropping 10 pounds over the next 24 hours to meet his weight.

However, Thursday night, Hendricks was reportedly rushed to the hospital after suffering a blockage in his intestine and getting a kidney stone.

According to Damon Martin of Fox Sports, Hendricks' camp said that he was already having these issues prior to the dramatic fight weight cut.

Nonetheless, dropping that amount of weight in 24 hours is a borderline insane task and the two incidents probably weren't isolated. If he had made weight, it's possible he would have suffered other health consequences. As FanSided's Mike Dyce notes, Hendricks had to go on an IV, and UFC has banned using IVs to fight dehydration after severe weight loss.

MMA Fighting's Arial Helwani says that Hendricks has struggled with weight-cutting his whole career. He made waves earlier this year when he parted ways with famous MMA nutritionist Mike Dolce.

Hendricks told Helwani, "The weight was coming off fine and then yesterday my body just started to shut down... When it hit that point, I tried to push through it, and well, it didn't go well because then I had to go to the ER."

Hendricks added that he would either look into burning more fat to stay in his weight class or move up a weight class.

Woodley was understandably upset about it, claiming it should count as a loss for Hendricks and a win for him:

 "I'm counting this as a loss for him. You got to make the weight. I'm sitting here at weight, wired, ready to wage war and now I'm not going to get that opportunity.

"Hopefully, I'm compensated accordingly because this shouldn't be a strike against me... I hope and pray I am taken care of because I had a lot of plans for that win money."

Woodley continued, "It's called professional mixed martial arts for a reason. There should be some level of professionalism involved."

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Ronda Rousey just suffered the first loss of her career

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Ronda Rousey Holly Holm UFCMELBOURNE, Australia (AP) — Ronda Rousey was the UFC's unstoppable force until Holly Holm used the former champion's aggression against her to produce one of the sport's biggest upsets.

Rousey chased Holm around the ring at UFC 193 on Sunday — looking for the right hold and taking head shots along the way — until Holm saw an opening 59 seconds into the second round and snapped a kick to the head that immediately dropped her more fancied opponent to the canvas.

Holm (10-0) jumped on the prone Rousey, delivering several blows to her head before the referee intervened, ending Rousey's 12-fight unbeaten run and handing Holm the bantamweight title.

An ecstatic Holm jumped around the ring while Rousey stayed on the canvas as she received medical treatment amid the roar of a stunned, record UFC crowd.

"She's won a lot of fights and imposed her will on a lot of fighters," Holm said. "So I expected her to be aggressive and impose her will on me.

"She had me on the cage for a minute and obviously she was trying in for a take down right there ... she had a lot of things she was trying so I'm just glad I put in the practice," she added.

Rousey, a former judo Olympian, was unbeaten through 12 UFC fights before meeting Holm, and a win would have been her seventh title defense. Instead, Holm, a 34-year-old veteran female boxer from Albuquerque, New Mexico, has the championship belt.

"We figured her aggression was coming, if it didn't that's OK, but with footwork and my career we figured she wouldn't give me that space," Holm said. "There's been a lot of blood, sweat and tears but it was all worth it."

Ronda Rousey UFC Medical Treatment Holly Holm

Rousey left the stadium to receive treatment for concussion and facial cuts at a nearby hospital after the loss and skipped the post-fight media conference.

"She was transported (to hospital) because she got knocked out," UFC chief Dana White said. "Obviously she's completely bummed out and depressed."

White said a rematch between Holm and Rousey made "a lot of sense" and would put other potential matchups on the backburner.

"Obviously we don't make fights the night of the fight, but the rematch makes a lot of sense," he said. "The rematch is what the people want to see."

In the other title bout, a bloodied Joanna Jedrzejczyk outlasted Valerie Letourneau to successfully defend her straw-weight belt in a five-round slugfest.

Jedrzejczyk (11-0) won a unanimous points decision over Letourneau (8-4) who offered the champion one of her tougher fights in some time.

The six-time Muay Thai world champion Jedrzejczyk started to pressure her opponent from the second round with some trademark, lightning-quick combinations to Letourneau's head, while forcing the challenger to keep her distance with some effective kicks.

Organizers announced a crowd of 56,214 at Melbourne's Etihad Stadium, which normally hosts Australian rules football matches. The mark eclipsed the 55,724 fans who attended UFC 129 at Toronto's Rogers Centre in 2011.

Rousey, 28, has taken UFC by storm since her debut in 2012 and her success has led to several movie projects as well the publishing of her autobiography.

But it was Holm's calm confidence and the manner of her win that attracted all the attention Sunday.

"Tonight was one of those moments," White said. "These are the moments in fighting that make it so crazy and so fun. Tonight was one of those moments."

Holly Holm Celebrates UFC Belt

Holm, a former undisputed welterweight boxing champion, said the moment of her UFC title victory was "one of those moments that you live for."

"They're the scariest moments. This fight was a lot for me mentally," she added. "I couldn't tell you how many times I cried in the gym leading up to this fight.

"It's a lot to take in, but those kinds of fights are the ones where a loss is devastating but a win is that sweet of a victory."

White said that while most onlookers were shocked by Rousey's loss, he was not one of them.

"At the end of the day I made this fight. I said this was a good fight," he said. "Holly was the right fight. Ronda had never faced anybody who uses the range and distance the way she does.

"This woman has four times more fights than Ronda does. She's been a world champion," he said.

In other fights on the undercard, Mark Hunt of New Zealand (11-10-1) won his rematch with Brazil's Antonio Silva (19-8) by technical knockout after the referee stopped the feature heavyweight bout in the first round.

New Zealand-born Australian middleweight Robert Whittaker (16-4) earned a gutsy win on points over Uriah Hall (13-6), while Jared Rosholt (14-2) won a unanimous decision of towering Dutchman Stefan Struve (30-8) in a scrappy opening heavyweight bout of the main card.

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12 awesome facts about WWE superstar Brock Lesnar

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Brock Lesnar is one of the biggest superstars in the WWE. He's such a huge draw that he was able to negotiate a lucrative contract that only demands that he work a part-time schedule.

Lesnar is a rare example of an athlete who has been successful in multiple sports. He's most well-known for his professional wrestling persona, but here are a few facts you might not have known about "The Beast."

Produced by Graham Flanagan

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Russians organized a 'Game of Thrones'-style knight battle for fun

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To fill time between MMA fights, producers in Russia put knights in the ring to entertain the audience. These battles became so popular that they became a fully fledged tournament, called M-1 Medieval.

Story by Jacob Shamsian and editing by Carl Mueller

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Ronda Rousey: 'I was literally sitting there and thinking about killing myself' after loss to Holly Holm

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Ronda Rousey

Ronda Rousey made an appearance on "Ellen" in her first extended television interview since being upset by Holly Holm and explained how the loss was even more devastating than most people realize.

When asked about how the fight impacted her, Ellen asked Rousey if there was a concern that she might be too hurt to ever fight again. That's when Rousey broke down into tears and revealed that the real impact of the fight was that she contemplated killing herself.

"In the medical room, I was down in the corner, I was sitting in the corner, and I was like 'what am I anymore if I am not this?'" Rousey told Ellen. "I was literally sitting there and thinking about killing myself, and that exact second I’m like, 'I’m nothing. What do I do anymore? And no one gives a s--- about me anymore without this.'"

Rousey goes on to explain, with a smile, that what snapped her out of it was seeing her partner, Travis, and thinking "I need to have his babies. I need to stay alive."

As far as the fight itself, Rousey also reveals that she was in trouble after the very first exchange, noting that she was "knocked out on my feet the first time I got hit."

Here are Rousey's comments. The thoughts on killing herself come at the 2:45 mark.

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This is how mixed martial arts killed boxing

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Ronda Rousey

UFC fighters Conor McGregor and Ronda Rousey are becoming household names and Mixed Martial Arts, or MMA, is rapidly making the move from minority to mainstream sport.

Although MMA only emerged in the 1990s, its growth has been, quite simply, phenomenal; it is currently one of the fastest growing sports in the world. According to a recent report, MMA is second only to adventure racing when it comes to growing participation, recording a 19.5% increase since 2013.

While viewing figures are still to be released for the recent UFC 196 McGregor v Diaz fight in March – in which Irishman McGregor was defeated by a rear naked choke hold in the second round (after previously beating Jose Aldo in just 13 seconds) – it was widely anticipated that this would be the highest selling pay-per-view bout in UFC history. The pre-fight press conference alone attracted over 2.9m views and despite his defeat, McGregor still made history as the first UFC fighter to earn US$1m for the fight (Diaz earned US$500,000).

The rise of women’s MMA has also been dramatic. Having only introduced women’s divisions in 2012, UFC has also massively grown the popularity of WMMA. Ronda Rousey is still one of the sport’s most bankable athletes, despite suffering a shock defeat to Holly Holm in UFC 193 in November 2015. Holm was herself beaten by Miesha Tate at UFC 196, also with a rear naked choke.

In spite of its phenomenal growth many people remain unclear as to what MMA actually involves. This is perhaps unsurprising given the rapid transformations that the sport has undergone within a relatively short time period.

Often referred to as “ultimate fighting” or “cage fighting” (a term despised by anyone involved in the sport), MMA is essentially a combination of bare-handed oriental martial arts and Western combat sports involving combinations of standing and striking techniques along with grappling and fighting on the ground. This can involve techniques of muay thai, Brazillian Jiu Jitsu, kickboxing and submission wrestling, with many participants also drawing on a variety of martial arts such as judo, savate or sambo, often depending on their country of origin. Everything martial arts goes, with many fans drawn to its incredible mix of athleticism and risk.

Raw beginnings

While MMA has links to the Portuguese sport of Vale Tudo (“anything goes” established in the 1930s) and the English No Holds Barred (NHB) contests of the 1990s, its emergence as a sport in its own right can be largely attributed to the American promotion of the Ultimate Fighting Championship (UFC).

conor mcgregorThe first ever UFC event took place in 1993 after business executive Art Davie proposed the idea of an eight-man single elimination tournament to screenwriter and director John Milius and Rorion Gracie of the famous Gracie Jiu Jitsu family (founders of Brazilian Jiu Jitsu). The idea was picked up by Semaphor Entertainment Group and the first event took place in Denver, Colarado – a state that had no boxing commission, meaning that there was no legal way to regulate the fight. With no weight categories or time limits, and only strikes to the crotch and throat and eye gouging forbidden, MMA was a complete rejection of amateur combat styles.

Initially, the UFC focused on pitting fighters from different martial arts backgrounds against each other in order to determine which martial art was superior. MMA was not considered a sport, merely a fighting contest that offered a montage of different combat sports, under new rules of engagement.

Despite initially drawing relatively significant TV audiences (the first UFC competition drew a pay-per-view audience of 86,592) throughout the early 1990s, the UFC struggled to survive because of negative public perceptions of its brutality and high levels of violence. Arizona senator John McCain famously referred to MMA as “human cockfighting” and was successful in getting MMA banned in all but three states in the US.

Having struggled considerably through the 1990s, the UFC brand was sold to Zuffa LLC in 2001 and MMA as we now know it began to emerge. This included new rules to make MMA more acceptable and appealing to a wider audience. These included new weight classes, rounds, time limits, a list of over 31 fouls and eight possible ways for a fight to end.

This “civilization” offered an element of legitimacy to MMA. There was also now a recognition that certain styles of martial arts were susceptible to the strengths of others and rather than pitting different disciplines against each other, the prowess of individual fighters using all styles was promoted. All of these factors allowed MMA to be recognized as a proper sport.

CockfightingAggressive promotion

So what is it about MMA that makes the sport so attractive? There are many factors but it could be argued that the media has played a central role in shaping the sport and stimulating its growth. While the development of most sports has been driven by the athletes and a governing body, MMA is essentially a media sport developed to appeal to mass audiences and deliver profit to the organizations behind it.

There is no doubt that the UFC has driven MMA into the mainstream, utilizing an aggressive strategy to bring the sport to new markets.

Like boxing before it, MMA promotes the cult of personality, with fighters trash talking opponents, and the theatrical design of the octagon (though also a key safety feature for fighters) adding to the drama and spectacle. Despite this spectacle and the increasing sums of money involved, MMA is also still marketed as rawer than boxing, which is seen as an establishment sport with its grand multi-million dollar promoted fights. Ultimately, however, it is perhaps the unpredictability of MMA – as exemplified by the recent shock defeats of some of its biggest stars – that makes it so appealing.

Jenny Flinn, Lecturer in Events Management, Glasgow Caledonian University

This article was originally published on The Conversation. Read the original article.

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